Modern SSL can actually improve page load times.
Search engines such as Google or Duckduckgo favor HTTPS websites as they are much more secure.
Encrypting traffic with SSL ensures nobody can snoop on your users’ data.
By displaying a green lock in the browser’s address bar, SSL increases visitor’s trust.
SSL (Secure Socket Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This secure link ensures that all data transferred remains private. It’s also called TLS (Transport Layer Security). Millions of websites use SSL encryption everyday to secure connections and keep their customer’s data safe from monitoring and tampering
SSL helps defend against attacks, an example being: man-in-the-middle attacks. This is a type of cyberattack where a malicious actor inserts him/herself into a conversation between two parties, impersonates both parties and gains access to information that the two parties were trying to send to each other. A man-in-the-middle attack allows a malicious actor to intercept, send and receive data meant for someone else, or not meant to be sent at all, without either outside party knowing until it is too late.